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The Sequence Review
The October 2026 editionIndependent reviews of sales sequences and multichannel cadences.Edited by Marcus Whitfield
The Big Story

What Is a Sales Sequence? How to Build One That Mixes Calls, Email, and LinkedIn

A sales sequence, also called a cadence, is a scheduled series of outbound touches across calls, email, and LinkedIn that runs on defined days until the prospect replies or the sequence ends.…

Read More →October 23, 2026
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About the daily

The Sequence Review covers the software and methods behind modern outbound cadences: tools that orchestrate calls, email, and social touches in a single sequence. Every platform is evaluated on channel flexibility, automation depth, deliverability, and reporting so teams can build repeatable, measurable outreach.

The editor

Marcus Whitfield reviews outbound sales software and writes the sequence-building guides published here. He scores each tool on multichannel orchestration, ease of setup, and the quality of its engagement analytics.

Marcus Whitfield · Reviews Lead